CO-FOUNDER AND CHIEF OPERATING OFFICER

CINEMA ENTERTAINMENT GROUP

Sunder S. Aaron is the co-founder and chief operating officer (COO) of Cinema Entertainment Group (CEG), an entertainment media company. CEG’s first venture is the launch of a new interactive digital television channel. As COO, Aaron is responsible for consumer and trade marketing, and programming and production aspects for the network.

Throughout his professional career, Aaron has garnered substantial experience structuring partnership deals, conceiving and authoring plans for new businesses, and launching their operations. Before launching CEG, Aaron was the director of programming for Encore International, a division of Liberty Media Corporation. He was responsible for all aspects of programming for international television ventures, including contract negotiations, program acquisitions and scheduling. Aaron’s tenure at Encore International also included a post as director of business development, where he was responsible for planning of new ventures, and oversaw the company’s advertising inventory on China Central Television channels, representing more than 300 million households.

Prior to working at Encore International, Aaron was the director of programming for Asian Television and Communications International, a subsidiary of Liberty Media Corporation. He was responsible for the programming business in Asia, negotiating and executing license and barter agreements for all library acquisitions and sales. He also played an integral role in the conception and planning of new business ventures in the region. While there, Aaron also built an educational programming distribution business and was a key member of the team that successfully negotiated, structured and launched a media/advertising Chinese joint venture company with International Family Channel.

Aaron’s experience in entertainment and media includes posts at Gotham Entertainment Group as director of business development and media buyer and planner for J. Walter Thompson.

Aaron holds an M.B.A. in strategy and marketing from the University of Michigan Business School. He graduated from Washington University.