In its first venture, Cinema Entertainment Group (CEG), a newly formed entertainment media company, is launching an interactive digital television channel.

Inspired by what the company is citing as a burgeoning “Televolution,” CEG is fast becoming a pioneer in the industry and expects to become one of the first to change the traditional model of subscription television networks. “Televolution,” a phrase coined by CEG, refers to the past, present and future evolution of the television industry. This “Televolution” is shaping the creation of new television technologies and viewing habits, including those influencing the area which most concerns CEG’s new venture, interactive TV.

CEG’s channel is one of the first 24-hour, seven-days-a-week, interactive programming services of the new millennium. CEG’s mission is to deliver a compelling entertainment experience that honors the world of cinema, featuring content from partnering movie studios and much more.

The deployment of advanced technologies has allowed CEG to create a media environment unlike that of traditional television. The new channel provides its audience seamless connections to related products, information and services. Video On Demand and High-Speed downloads are among the much anticipated interactive capabilities of the digital era that CEG’s channel will offer.